市场营销

市场营销 is the business function that is responsible for setting market strategy and giving strategic direction to other business functions in the firm. It centers around understanding the wants and needs of a firm’s customers, 无论是消费者还是其他企业, and is essential for properly positioning the company within the firm’s target markets.

市场营销 offers a number of varied and interesting career paths, 从销售, 广告, 以及产品开发, 到市场调研, 零售业, 品牌管理. A marketing degree is a valuable asset in many business sectors, 无论是大公司还是小公司, 营利性或非营利性公司, 产品或服务, 以及消费者或企业对企业的环境.

在数字移动经济中, consumers are increasingly armed with more and better information, 让他们的要求更高, 不容易上当受骗, and less loyal to companies that don’t pay close attention to their needs. 竞争日益全球化, and markets mature faster; first mover and market leader advantages can evaporate in a heartbeat. Advances in production and service delivery make it very difficult to compete on quality and production or distribution advantages are difficult to sustain long-term.

This means that the successful company is the one that can respond to changing market demands faster than its competitors. 市场营销 is one of the key tools in keeping a company responsive and nimble. It specializes not only in understanding customer needs and motivations, but it also delivers the message to consumers that the company can meet those needs and motivations. This focus on the customer has caused marketing and the marketing concept to become increasingly central in management decisions and marketing is fully integrated with other functional areas in successful leading companies.

不管你对市场营销有什么兴趣, 电子游戏软件 will help you understand the marketing functions and its financial, 社会, 以及道德责任. BC大学的市场营销课程教授批判性思维, 创造性地解决问题, and a mix of theory- and skill-based approaches to marketing management and decision-making. 市场营销 represents a unique mixture of quantitative statistics and analysis with a more lateral-thinking and behavioral approaches to management. 科技的最新进展, 从社交媒体到供应链整合, 是否彻底改变了营销方式. 作为市场营销专业的学生, you will develop skills in market analysis and decision-making by working on varied marketing projects and programs such as new product launches, 定价和分销策略, 服务创新, 销售人员管理, 网络营销活动.